Working in advertising, one learns pretty quickly that most people are afraid to make decisions. Taking risks and trying new things is great and can really move a brand forward, but if your target audience doesn’t like it, you could end up screwed. Both routes of choice seem scary. So options get weighed. Every little detail gets scrutinized. And usually the end result doesn’t really feel like a “decision” but a mish-mash of security blankets stitched together to allay everyone’s fears.
I understand the fear of making decisions. Before I bought my car, I talked about it for around a year. I researched at least a dozen different makes and models—analyzing cost of ownership and comfort and finances. And finally one day, sort of out of the blue, I decided to go look on a local lot. I bought the car on the spot, totally not intending to do so.
When it comes to most things, I’m snap decision maker. And even though I deliberated forever on the car, when it came down to it, I made a pretty snap decision. I would rather move ahead! cross it off the list! just do it! and deal with the consequences later, whatever they may be.
I wonder what the world would be like if we all did this more often. If everyone decided to decide. No more limbo or mish-mashes. Just hardcore decisions. This is just speculation, but I think we might all live much richer, more interesting lives.